[DAD'S NAME] is the one who'll ring you. [X YEARS] [WHATEVER'S TRUE], and he's the reason we don't spend money on ads to find clients. If you'd rather talk to a person than fill in a form, he's the person.
[YOUR NAME] does the work. Background in psychological science, which sounds like an odd fit for Google Maps until you realise most of this job is working out why someone taps one listing and scrolls past the next.
[YOUR NAME] runs a pest control business on the Victorian Surf Coast. A few years in, the phone was quieter than it should have been for the amount of work going into it.
Turned out the Google profile had the wrong primary category, half the services missing, and hadn't been posted to in over a year. Fixing it properly took a few weeks and changed the map completely.
Then a mate who runs a different trade asked about his. Then someone he knew. That's the whole origin story — there wasn't a business plan.
We still run the pest control business, which means we're not guessing about what a quiet week feels like.
Two reasons.
The work happens inside your Google profile, which is a page in your own Google account. Categories, services, posts, reviews, photos. None of it needs anyone standing in your street, and any agency implying otherwise is selling you something.
And because we only take one business per trade per suburb. Holding that line properly means having the whole country to work with rather than one town — otherwise we'd run out of clients by about number fifteen.
We're on the Victorian Surf Coast. We work with businesses in [STATES].
There's no shortage of agencies who'll sell you a website, Google Ads, social media and SEO in one hit. Plenty of businesses pay for all of it and couldn't tell you what any of it did.
A Google Business Profile is different because it's measurable. There's a map. There are three spots. You can see whether you're in them, and you can see it change month to month.
That's something we can be held accountable for. So it's the only thing we sell.
We won't guarantee you a number one ranking, because nobody controls Google's ranking system and anyone claiming otherwise is either lying or doesn't understand their own product.
We won't lock you into a contract. Every plan is month to month.
We won't work for you and your direct competitor at the same time.
And if the map pack isn't going to work for your trade, we'll say so before you pay us rather than after.